Szene StudiosSocial Media Agentur Hamburg
EST. 2018Hamburg · Hafencity

Persönlich.Individuell.Echt.

Hamburgs größte Social Media Agentur für
Gastronomie & Hotellerie.

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Stories your guests already love, told the way you'd tell them.

Why Szene

Stories your guests already love,
told the way
you'd tell them.

GastronomyHotelsRestaurantsBars & CafésEvent VenuesHospitalityFine DiningCatering

What we
do best.

All services
/ 01

Social Media
Management

Daily storytelling in your voice — Instagram, TikTok, Reels, community management. Your feed stays alive while you run your venue.

Always-on
/ 02

Content
Production

A full month of feed-ready content, shot at your venue in your light, with your team. One session. Weeks of posts.

On-location
/ 03

Strategy
& Brand

Positioning, voice, and growth roadmaps that translate directly into covers, reservations, and return guests.

Foundational
/ 04

Insider authority
since 1973

Szene Hamburg has been the definitive voice of the city's dining and culture scene for 50 years. That editorial depth is behind every post we write.

Heritage
/ 05

Ready when
you are.

Book a free 30-minute strategy call. No pitch decks, no obligations — just a straight conversation about your venue.

Book a call

Eight years.
One stubborn obsession.

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Hotels & restaurantsserved across DACH

0B

Organic impressionsdelivered

0%

Average uplift indirect bookings

0%

Client retentionafter 12 months

Words — From the people we work with

The reviews
we don't pay for.

11 Testimonials

Szene gets hospitality in a way no agency I've worked with has. They feel like part of the kitchen, not part of an invoice.

Marie Hoffmann

Marie Hoffmann

F&B Director · Hotel Atlantic

We doubled our weekday covers in six months. The reels felt like our restaurant — not a stock version of it.

Jonas Becker

Jonas Becker

Owner · Becker & Söhne

Persönlich, individuell, echt — the claim isn't marketing. It's exactly how they show up in every shoot.

Lena Schwarz

Lena Schwarz

GM · Boutiquehotel HafenCity

We went from 800 to 14,000 Instagram followers in four months. Every post looks like it belongs in a magazine.

Karin Meier

Karin Meier

Owner · Café Alsterperle

Their team spent three days in our kitchen before shooting a single frame. That attention to detail shows in every reel.

Thomas Richter

Thomas Richter

Executive Chef · Hotel Hafen Hamburg

Our Sunday brunch was always half-empty. After Szene took over our social, it's booked out four weeks in advance.

Sabine Wolf

Sabine Wolf

F&B Manager · The Westin Hamburg

I was skeptical about social media for a fine-dining concept. Szene proved me wrong — elegantly.

Henrik Larsen

Henrik Larsen

Director · Jacobs Restaurant

They understand that luxury hospitality isn't about shouting — it's about atmosphere. Their content breathes exactly that.

Claudia Baum

Claudia Baum

Marketing · Fairmont Vier Jahreszeiten

Direct bookings through Instagram increased 40% in the first quarter. The numbers speak for themselves.

Markus Stein

Markus Stein

Revenue Manager · Empire Riverside

Every caption, every cut, every angle — it all feels intentional. They don't produce content, they produce desire.

Anna Hoffstedt

Anna Hoffstedt

Brand Manager · Tortue Hamburg

We'd tried three agencies before Szene. None of them actually understood what a restaurant smells like at 8pm on a Friday.

Florian Krug

Florian Krug

Owner · Restaurant Piment

Szene gets hospitality in a way no agency I've worked with has. They feel like part of the kitchen, not part of an invoice.

Marie Hoffmann

Marie Hoffmann

F&B Director · Hotel Atlantic

We doubled our weekday covers in six months. The reels felt like our restaurant — not a stock version of it.

Jonas Becker

Jonas Becker

Owner · Becker & Söhne

Persönlich, individuell, echt — the claim isn't marketing. It's exactly how they show up in every shoot.

Lena Schwarz

Lena Schwarz

GM · Boutiquehotel HafenCity

We went from 800 to 14,000 Instagram followers in four months. Every post looks like it belongs in a magazine.

Karin Meier

Karin Meier

Owner · Café Alsterperle

Their team spent three days in our kitchen before shooting a single frame. That attention to detail shows in every reel.

Thomas Richter

Thomas Richter

Executive Chef · Hotel Hafen Hamburg

Our Sunday brunch was always half-empty. After Szene took over our social, it's booked out four weeks in advance.

Sabine Wolf

Sabine Wolf

F&B Manager · The Westin Hamburg

I was skeptical about social media for a fine-dining concept. Szene proved me wrong — elegantly.

Henrik Larsen

Henrik Larsen

Director · Jacobs Restaurant

They understand that luxury hospitality isn't about shouting — it's about atmosphere. Their content breathes exactly that.

Claudia Baum

Claudia Baum

Marketing · Fairmont Vier Jahreszeiten

Direct bookings through Instagram increased 40% in the first quarter. The numbers speak for themselves.

Markus Stein

Markus Stein

Revenue Manager · Empire Riverside

Every caption, every cut, every angle — it all feels intentional. They don't produce content, they produce desire.

Anna Hoffstedt

Anna Hoffstedt

Brand Manager · Tortue Hamburg

We'd tried three agencies before Szene. None of them actually understood what a restaurant smells like at 8pm on a Friday.

Florian Krug

Florian Krug

Owner · Restaurant Piment

Selected work

Work that
made waves.

View all
Featured WorkScroll to explore · Click to open
Hotel AtlanticBecker & SöhneBoutique HafenCityBar LumièreCafé NordThe Alpine Hideaway
01 / 06Luxury Hotel · Hamburg, An der Alster

Hotel Atlantic

A grande dame reintroduced to a younger audience.

Read case study
02 / 06Modern German Restaurant · Hamburg, Ottensen

Becker & Söhne

Doubled weekday covers with reels-first kitchen storytelling.

Read case study
03 / 06Boutique Hotel · Hamburg, HafenCity

Boutique HafenCity

38% lift in direct bookings through a new visual identity.

Read case study
04 / 06Cocktail Bar & Late-Night · Hamburg, St. Pauli

Bar Lumière

A late-night bar rebranded for the post-Instagram generation.

Read case study
05 / 06Specialty Coffee & Brunch · Hamburg, Eppendorf

Café Nord

From neighborhood secret to citywide queue with TikTok-first content.

Read case study
06 / 06Luxury Resort · Zermatt, Switzerland

The Alpine Hideaway

A remote sanctuary rebranded for the digital nomad era.

Read case study

Let's start
the conversation.

Tell us about your venue. We respond within one working day.

StudioHafencity · Hamburg
HoursMon — Fri · 09:00 — 18:00
No sales calls. Just a conversation.

Let's make
your space
unforgettable.

Book a free strategy call
Szene Studios work showcase
Szene Studios work showcase
Szene Studios work showcase
Szene Studios work showcase
Szene Studios work showcase